Fear is a great emotion, it keeps us alive. When our ancestors were in the path of a hungry lion, the part of their brain called the amygdala would light up and elicit a fight or flight response powered by the hormone adrenaline. Even in the relatively safe environment of modern society, fear is useful and keeps us alert and aware to danger. However, fear can also hold us back and prevent us from speaking up or engaging in self-promotion.
Fear can impact your professional life.
We fear being vulnerable, of having our dreams, work and ideas exposed to the world. Many people prefer to live life in their comfort zone and that’s ok, but if you want to innovate in your career you need to push your boundaries.
When you start out on a journey to build something new, you’re going to have to put yourself out there. Self-promotion is unavoidable.
What they think of you isn’t your business.
A lot of people struggle with being exposed like this and can’t overcome their fear of self-promotion. All these thoughts race through your head. What will they think of me? Who am I to think that I have anything to contribute?
Stop it. What other people think of you is none of your business.
Stop worrying, start working.
Marketing is all about self-promotion. The best marketing technique you can use for your business is believing in yourself and believing in your product or services. You could have the greatest product in the world but if you can’t promote it or shout about it, good luck to you. Someone offering a similar product is going to come along and promote their way to the top.
Fear of self promotion? I’m over it.
Looking back, I realise how much time younger me spent worrying about what others might think. I’d love to get that time back and use it to do something productive.
What I now realise is that the opinions of about five people in my life really matter to me. These are people that I’m able to look to for quality feedback and constructive criticism. Everyone else’s take on what I do isn’t any of my business.
We’ve got to start creating without fear and stop tying our self-worth to perceived success. I’m not afraid of self-promotion anymore because I no longer feel vulnerable to the fears and anxieties that might have held me back in the past. My self-worth is built on my values and who I am as a person, not on the opinions of other people.
Promote yourself, do the things you felt scared to do. Don’t let fear hold you back. I’m rooting for you.