Protecting Your Energy When Social Media is Work
It’s so important to protect your energy and hold space for yourself when you use social media for work or for your business. I’ve wanted to write about this issue for a long time. It’s something I wish someone had told me before I started working in social media and digital.
When social media is no longer there just for fun and becomes part of your job or your business it is really important to set boundaries. Ensure you protect yourself and your energy. Otherwise you can get seriously burned out by carrying work around in your pocket at all times. I should know, it happened to me. That’s why I’m revealing some of the rules I’ve set for myself that help to protect my energy when using social media on behalf of brands or my own business.
Log Out of the Brand Account
I mean it, actually log out of it after 6pm or whatever time of day you define as the end of your work day. I know it seems like a hassle and way easier to just switch between accounts but trust me, this is the most effective way to mind yourself when you use social for work. If you have a work phone then keep the brand/ business social media accounts on that phone and never log in to work off your personal phone.
Keep Your Morning Social Media Free
Never check social media for work first thing in the morning. Set up your day first and have a routine. Don’t check social until you’re on the way to work or actually sat down at your desk.
Know How to Handle Trolls
People often forget that there is an element of customer service behind representing brands and businesses on social media. Unfortunately you’re going to encounter some toxic people and they are going to bring negative energy into your workspace. Often these people forget that there is a human behind social media accounts and take out their frustration or unpleasantness on you. Handle this in the following way; never take it personally and remember that what other people say about you or the brand is none of your business, use the tools on social to delete/hide/limit the visibility of the comment or get back to them with an approved response (have a list of template responses on hand but tailor to make it more personal), then go and do something that brings you joy for five minutes. It’s a good idea to have a policy on handling social media trolls in place.
Manage Your Screen Time
Keep an eye on your screen time and make time for creative brainstorming with just a blank page in front of you. Most of my good ideas come to me when I’m looking at anything but a screen. Screen time does not equate to productivity. Go back and read that sentence again until it sinks in.
Keep Your Content Schedule Flexible
Your content schedule should be flexible. I see so many people develop rigid content schedules planned out months in advance. Often this is because they feel they have to be super prepared and sending things on to higher management for approval months in advance. Yes, it’s good to have content banked, but your social media strategy should always be evolving to respond to the current conversation. It’s very hard to predict what the next topic on social is going to be (eg. the recent pandemic that no-one saw coming and resulted in many a content calendar being thrown out the window).
Get Social Media Support
Make sure you are supported. Social media can incorporate graphic design, photography, copywriting, videography, social listening, digital PR and more. This can be a lot of hats for one person to wear. If you need extra help with social, get a professional or an agency in to help. You should bring in extra assistance for big campaigns, developing a strategy or implementing day to day management.
I hope these tips can help you to take better care of yourself if you work with social media. If you aren’t responsible for social media at work, you might now understand how social media teams can be better supported in the workplace.